Lead Generation, Email Marketing & Google Ads
My Property Strategy is one of Australia’s leading ethical property investment companies, specialising in high-performing housing across both the NDIS sector (including SDA and SIL) and co-living accommodation for diverse community needs. With a growing portfolio of purpose-built properties, they sought a partner to help scale investor acquisition without compromising lead quality.
To help them expand in a highly regulated and trust-sensitive category, we launched a nationwide campaign targeting investors with a minimum of $500,000 in disposable cash or looking to invest via their SMSF. The campaign needed to cut through market noise while building credibility in a sector where compliance and ethical positioning are paramount.
Our strategy is to target qualified investors across the country with known SDA undersupply. Educational creatives and real yield data (e.g., “Earn up to $75K per annum, 5-year lease, zero vacancy risk”) built trust, while eligibility-check funnels effectively qualified leads.
These leads didn’t just sit in their CRM, our AI-driven Automated Appointment Booking System converted them directly into booked sales calls, delivering pre-qualified prospects ready for their sales team.
| 1,000+
Leads in 12 months |
$3M+
Commission Income |
$36
Cost Per Lead |
