Lead Generation, Email Marketing & Meta Ads
Infiniti Property Corporation operates in one of Australia’s most competitive verticals—property investment consulting. With a crowded market and rising acquisition costs, they needed a way to stand out and consistently attract high-intent leads without inflating ad spend.
Working closely with Infiniti’s executive and sales teams, we identified a key growth lever: precision audience segmentation. Rather than competing in oversaturated, broad investor markets, the focus shifted to identifying underserved buyer segments with strong financial readiness, long-term wealth goals, and a clear alignment with property investment as a vehicle for security and growth.
These audiences shared several core characteristics:
- High earning potential and strong savings discipline
- A long-term mindset toward wealth creation
- Family-driven financial goals and a clear intent to invest
By developing tailored messaging and content-driven funnels for each segment, we were able to increase relevance and engagement while keeping cost-per-lead controlled. Campaigns were deployed across Meta and supported by landing pages and diagnostic-style lead magnets designed to pre-qualify intent before handover.
We generated 100 leads per month for them and by using our AI-driven Automated Appointment Booking System these high quality leads connect directly to Infiniti’s appointment setters and a team of 4–5 active salespeople.
With leads pre-qualified and booking-ready, the sales team could focus on closing, not chasing.
| 100+
Leads Per Month |
$21
Cost Per Lead |
