Case Study: Collaborating with one of Australia’s Leading Property Developers on 4 Projects with a Market Capitalisation of $1.3 Billion Across More Than 800 Apartments
BACKGROUND:
- Blackburne is one of Australia’s leading luxury property developers.
- They sought our help to market four elite projects, with a combined market capitalisation of $1.3 billion and encompassing more than 800 apartments. These projects are ONE Subiaco, The Grove Residences, West Village Karrinyup, and East Village Karrinyup.
- Specialising in luxury property investments, Blackburne targets high-net-worth individuals to enhance its market position.
- Blackburne needed to amplify its reach and engagement with potential luxury property buyers across the golden segment which is a niche and competitive audience.
- Our goal was to tap into the luxury property market via social media and exploit the potential of new buyers who might be looking at competitor products.
SOLUTION:
- Our approach was meticulously data-driven, refining ad content and targeting criteria to ensure maximum relevance and impact for a discerning audience.
- Key to the campaign’s success was continuous optimisation based on performance metrics. This involved regularly adjusting campaign elements, including refining the Lookalike audience to enhance targeting quality and lead generation.
RESULTS:
- We generated significant sales over 18 months solely from social media efforts across 4 projects.
- We achieved an impressive success rate, ensuring a high return on investment for Blackburne.
- During this period, we generated substantial leads, significantly increasing Blackburne’s visibility among high-value buyers.
- We were entrusted to work across their three departments: property development, property management, and mortgage broking.
