- Over 18 million Australians can be reached through Facebook adverts with 5.1 million of those being University Graduates.
- Australian Facebook users are some of the most active advert clickers in the world with an average of 22 adverts clicked per month vs the global average of 12. This is in the top 8% of countries globally.
- Facebook has an estimated 80% market share of the Australian Social Media Advertising market.
- Adding a CTA button boosts the conversion rate by 2.85 times.
- Cost-per-clicks are most expensive on Fridays and cheapest on Sundays.
- The average cost-per-click is $1.86 on Facebook.
- A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%.
- The cost of a video ad is 10% of carousel or single image ads.
- Audiences aged 18-24 spend 75% of their time on Facebook watching video ads.
FACEBOOK USAGE IN AUSTRALIA
- Facebook is Australia’s most popular social network (16-64 years olds) with 66% or 16 million Australians using Facebook monthly.
- Facebook is Australia’s 3rd highest trafficked site after Google and YouTube.
- Australian Facebook users are the fourth most active “Likers” in the world with an average of 15 likes per month vs the global average of 12.
- Australian Facebook users are the 6th most active “commenters” in the world with an average of 8 comments per month vs the global average of just 5.
- The average Australian user clicks on 21 Facebook adverts per month.
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